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The marketing professionals bear the responsibility of developing optimal marketing inputs so that the world class services reach to the different segments of users in a right way. It is in this context the formulation of marketing mix for telecommunication is considered. FDI cap in the telecom sector has been increased to 100% from 74%; out of 100%. In October 2021, the government notified 100% foreign direct investment via the automatic route from previous 49% in the telecommunications sector. FDI of up to 100% is permitted for infrastructure providers offering dark fibre, electronic mail and voice mail. Go to market with new products and solutions for communications service providers and enterprise organizations.

It is in this context that we make a strong advocacy in favour of improving the what is telecommunications of services by the telecommunications organisatoin. The support and cooperation of opinion leaders or vocal persons would also be effective in the process. Cloud computing refers to the on-demand provision of computer system resources, particularly storage and processing power, without direct user involvement.

It is used in various applications, including two-way radio, broadcasting, and satellite communication. Radio communication is often used when traditional wired networks are not feasible, such as in remote or rural areas. Telecommunications are critical for disaster recovery, maintaining military dominance, and ensuring homeland security. It is critical to maintain communication capability while also having superior capability when fighting an enemy.

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It is essential that the telecommunication organisatoin makes use of sales promotion measures for promoting the innovative services, specially used by the large-sized customers. If he prospects are offered some small gifts, the motivation process would be switched on. In addition, they also need to offer innovative tools of sales promotion to some of the high performers in the group of employees who instrumentalise the process of getting the profitable business. This would considerably be helpful in tapping the market potentials which would activate the process of profit generation. In the category of services mix, the telephonic services occupy a place of outstanding significance because of majority of the users of almost all the categories are found using the same.

Leverage Dell’s telecom portfolio and Dell-backed technical and engineering resources to create new offerings. We invite you to explore the potential and power of skilling in telecom and what it means for the future of telecom in India. Further, other forms/ aspects of media include print industry, television industry, music industry, radio industry etc. Communication Convergence Bill, 2001 had sought to empower the Communications Commission of India to issue licenses for telecommunication. The Bill does not provide for any oversight mechanism for interception orders.

According to a Zenith Media survey, India is expected to become the fastest-growing telecom advertisement market, with an annual growth rate of 11% between 2020 and 2023. Up to July 2022, 5,84,747 km length of Open Fiber Control is laid connecting 1, 87,245 Gram Panchayats. The government plans to update extant regulatory framework with the Indian Telecommunication Bill, 2022. RailTel, a mini Ratna PSU launched Prime Minister Wi-Fi Access Network Interface (PM-WANI) to access its Public WiFi services across 100 railway stations having 2,384 WiFi hotspots in 22 states. In September 2021, Bharti Airtel announced an investment of Rs. 50 billion (US$ 673 million) in expanding its data centre business to meet the customer demand in and around India. The total wireless data usage in India grew at a rate of 6.65% from 37,626 PB in September 2021 to 40,126 PB in September 2022.

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If you are unfamiliar with the course details, you can even book a demo session with our experts. Optical communication is the transmission of information through the use of light. Optical communication is often used to transmit large amounts of data over long distances.

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5G networks are extensively used in education, healthcare, and transportation settings due to their superfast data transfer and low latency. Since the early 2000s, the industry has seen rapid innovation and deregulation. The telecommunicationssector has evolved into a much more decentralized market from just a few key players.

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The increasing domination of trade uniorns in the day-do-day activities makes it difficult for the management to bring things on the rail. The trade unions also feel that poor level of efficiency is substantially on account of inefficient employees but very often they don‟t find it essential to regulate them. The aforesaid facts makes it clear that the telecommunication organisatoins need freedom while setting the tariff-structure. The marketing professionals serving the telecommunications organisatoins are supposed to be aware of the business as well as the social responsibilities.

Like other organizations, the telecommunication organisatoins may also advertise with the help of media. All the three media, such as the print media, broadcast media and telecast media can be used for that very purpose. While advertsing, the marketing professionals in general and the advertising professionals in particular are supposed to make the slogans, themes and appeals more creative so that the target prospects are sensitized in a right way. The print media may be more effective since while advertising through this media, an organization gets adequate space to inform and sense the users. This submix of the marketing mix focuses on creative promotional measures helping the telecom organisatoins in informing, sensing and persuading the users.

The Bill provides that the central government will have exclusive privilege over establishing telecommunication network and providing telecommunication services. The central government may issue a license for these activities to private persons. Technically, all of these could be encompassed within the activity of transmission of information over long-distance using wires or electromagnetic waves. However, the aim for the regulation of network and services may be different. The telecommunication organizations offer multi-dimensional services to the different categories of domestic and institutional users. Telecommunication include a number of services such as the telephonic service including cell services, telegraphic services, e-mailing services, fax services, internet services and so on.

Website of Controller of Communication Accounts, West Bengal

Paperless offices in which email messages are the primary mode of communication cut the cost of purchasing paper, printing, disposing and recycling. Sending letters to so many is more expensive than sending one email with the same information to several customers. Email and VoIP technologies also can play a key role in ensuring that telephone calls are made less often, thus lowering the cost of business communication.

  • Satellite communication is used for broadcasting programs and commercials and for two-way communication.
  • The permission should be granted in an expeditious manner, and within a prescribed timeline.
  • This makes it essential that sincere efforts to be made to improve the quality of service.
  • Telecommunication tools allow a firm to transmit raw data and information quickly and accurately between remote sites.
  • The Bill was examined by the Standing Committee on Information Technology.6 The Bill lapsed with the dissolution of 13th Lok Sabha.

Due to the high usage of these services, the companies want to grow their businesses and provide good services to their clients. According to the future perspective, there is a wide range of opportunities in India and Abroad for telecom engineers. The demand for telecom engineers are all over the world as the new technologies are growing faster and more.

The transmitter and receiver of any station could be combined into a single device known as a transceiver. Electrical wire or cable, also known as copper, optical fibre, electromagnetic fields, or light, can all be used as a signal transmission medium. Wireless communications are the transmission and reception of data in free space using electromagnetic fields.

For promoting business, they need to generate more revenue and for enriching the social profile, they need to strike a balance between the organizational strength and the social requirements. The aforesaid components of promotion are found helpful to the telecommunication organizations in promotion the business. The main thing in the promotion is to inform, sense and persuade the prospects or users in such a way that they are transformed into the habitual users. The instrumentality of a particular constituent would depend upon the prevailing conditions.

The contribution of 2G, 3G and 4G data usage to the total volume of wireless data usage was at 0.16%, 1.02% and 98.81%.. From around 4,200 petabytes in 2018, India’s overall wireless internet data usage has increased by almost 7x to 32,397 petabytes in 2021. GIS – based map displaying available infrastructure for setting up business operations in the state. India is one of the highest consumers of data per day with approximately 5 hours of daily time spend on smartphones.

The innovation in the formulation of a services portfolio needs to be given due weightage. The main think in the process is to formulate a service mix that makes the ways for profit-generation vis-à-vis user-satisfaction. Candidates who have completed MCA course in the relevant field are also eligible for telecom management course.

  • By providing these translations, we hope to make essential information available to a diverse range of investors.
  • The central government may permit sharing, trading, leasing, and surrender of spectrum.
  • Under the IMT 2000, all countries have agreed to use the same frequency band, referred to as the core band, for 3G services.
  • The governmental interference in the process of making the pricing decision is to be checked to be extent it is found legitimate.
  • The entry of private entities and service providers in the telecommunications sector warranted establishment of an independent regulator.

Operating telecom network and providing telecom services will be licensed activities. Telecom services will also include broadcasting, OTT, M2M, and data communication services. Another component of promotion focuses on publicizing the business with the support of media personnel and opinion leaders. The telecom organizations may use this constituent with he motto of informing the prospects the salient features of innovative services offered or to be included in the services mix.


Accelerate and simplify the creation of an open and modern 5G telecom ecosystem by assembling, testing, and validating complex end-to-end technical solutions at speed to create new business opportunities. As per the Bill, TRAI may not have any role in matters of licensing in the telecom sector. The Production Linked Incentive Scheme will promote Telecom and Networking Products manufacturing in India. Accordingly, a financial incentive is proposed to boost domestic manufacturing and attract investments in the target segments of telecom and networking products in order to encourage “Make in India”. In August 2021, the Department of Telecommunications initiated discussions with banks to address financial stress in the telecom sector, particularly Vodafone Idea Ltd. that urgently requires fund infusion to stay afloat.

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For more information about how Dell uses, shares, and protects your personal data, see our Privacy Statement.If you are already receiving great offers from Dell, you may click hereto sign in and update your preference. Reduce costs while meeting SLA’s by automating the deployment and lifecycle management of your telecom cloud. Work together with innovators from across the telecom landscape to identify new opportunities and solve industry challenges. The unprecedented rise in usage of telecommunication has led to the evolution of set of laws which govern the telecommunication and media activities in India. In case of offences by companies, the Bill does not provide protection to employees on account of lack of knowledge or if they have exercised due diligence.